Unheard

Empowering women's voices through storytelling and community building

Unheard Platform Interface
Lead Designer UX Research 6 months
4.5M
Stories Shared
92%
User Satisfaction
12x
Engagement Increase
50+
Countries Reached

Key Features

🎙️

Voice Amplification

Advanced audio processing and distribution tools that ensure every story reaches its intended audience.

🤝

Community Building

Intelligent matching algorithms connect storytellers with supportive communities and mentors.

📊

Impact Analytics

Comprehensive insights into story reach, engagement, and community growth metrics.

🔒

Safe Spaces

Moderated environments with privacy controls and supportive community guidelines.

The Problem

Women's voices are significantly underrepresented in mainstream media. Traditional platforms often amplify already-established voices, leaving countless important stories unheard. The challenge was creating a space where authentic, diverse perspectives could flourish.

Our Solution

Unheard provides a comprehensive platform that combines storytelling tools, community features, and intelligent distribution. We focus on amplifying voices that traditional media overlooks, creating meaningful connections between storytellers and audiences.

"Every voice matters. Our platform ensures that stories that need to be heard, get heard."

User Personas

👩‍💼

Sarah, 28

Aspiring Journalist

Goals

  • Build a portfolio of published work
  • Connect with other journalists
  • Find mentorship opportunities

Pain Points

  • Limited access to publishing platforms
  • Difficulty finding supportive communities
  • Lack of feedback on her work
Journalism Career Growth
👩‍🏫

Maria, 45

Community Activist

Goals

  • Share community stories
  • Mobilize support for causes
  • Document local history

Pain Points

  • Limited technical skills
  • Stories not reaching wider audience
  • Lack of platform credibility
Activism Community
👩‍🎨

Aisha, 32

Creative Writer

Goals

  • Share personal narratives
  • Build an audience
  • Collaborate with other writers

Pain Points

  • Platforms prioritize viral content
  • Difficulty finding authentic engagement
  • Limited creative control
Creative Writing Personal Stories

User Journey

Discovery

Users discover the platform through social media, word of mouth, or targeted outreach campaigns.

1. Discovery

Onboarding

Guided setup process helps users create profiles and understand platform features.

2. Onboarding

Content Creation

Intuitive tools help users craft and publish their stories with confidence.

3. Creation

Community Engagement

Stories are shared with relevant communities and receive supportive feedback.

4. Engagement

Growth & Impact

Users see their stories reach wider audiences and create meaningful connections.

5. Impact

Impact Metrics

User Engagement Over Time

Monthly active users and story submissions

Steady growth in user engagement and content creation over 12 months

Design Process

Research Phase

50+ user interviews

Design Sprint

5-day intensive

Prototyping

3 iterations

Testing

100+ users